A wealthy man stops at a country store to get a blanket for his show horse since the weather is turning chilly. Burt, the owner, gets up from his game of dominoes to assist the customer. When he brings out a red blanket and says it's $10, the wealthy man baulks, "This is a $200,000 horse. That blanket will never do." 

Burt returns from the back again with a blue blanket, and says this one is $100.

The wealthy man baulks again shaking his head," You don't seem to understand, my horse wins every show he is entered into. Why I have a room built special just for his trophies and ribbons."

Burt says ok, returns to the back, rummages for a bit and returns with a black blanket with gold trim. He says this is the last one and it's $1000!

The wealthy man smiles and says, " Well that's more like it. That's the one I was looking for, thank you."

Burt returns to his game of dominoes and the fella he's playing with asks him,"Burt when did you start getting in $100 and $1000 dollar horse blankets?"

"Apparently when they started sending them with the other $10 blankets."