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Sometimes, for some strange reason, a company will find a way to sell a product for less than cost, that it could actually benefit us to get it from a seller rather than the distributor or maker. <---- True story.
The only way this really works is if the seller is the maker/distributor and acting as a retailer in secret
The supermarkets have been underselling certain products like this since the 70s at least (cars since the 1950s, so wiki) - it draws people in so they buy other things that are marked up so high they pay for the undersold things. The undersold things are called "loss leaders" and do often make a (short-term) loss.
In the 80s Chile was underselling its wine internationally. Some good stuff was to be had cheap!
I just received a set of Fiddlerman strings and Vision Titanium Orchestra strings yesterday from Fiddlerman. Can’t wait for Mackenzie to get them installed. We could’ve saved a couple bucks on the Visions, mainly because of sales tax but I also don’t mind buying from Fiddlershop for the fact that he does so much for us here... Just saying